RIPPLES
Company Overview:
Ripples™ is a pioneering bev-top media platform that helps the Food & Beverage, Hospitality, and Event Management industries turn an ordinary drink into an innovative canvas by printing images and messages on foam. Combining their patented 3D printing technology with ink-jet printer mechanisms, Israeli start-up Ripples is revolutionizing the way people experience their lattes and cappuccinos— allowing detailed customized digital images (made from organic coffee extracts) to be imprinted directly on top of the beverage foam.
Brand Building in China
Silk Road invited national Tier-1 media for product demonstrations and technology roundtables for the media to experience the product first-hand. The communication strategy of engaging with online/social media platforms as well as offline media relations ensures maximum awareness.
Social Media
Silk Road created and operated social media accounts (WeChat, Weibo, tailored-for-China landing page etc.) for Ripples, in order to promote its innovative technology and products to potential audience.
